Content creation for Wahoo Learning

The Challenge

A brand developing and delivering complex managed learning services and systems, Wahoo Learning approached ADPR to deliver a project to support the business with building brand awareness in key UK and US territories and support the marketing department with content creation and advice for the brand’s own channel development. A particularly competitive industry, the digital education, and communications – for telecommunications, electronics and software – sector demands new and exciting development launches and expert opinions, meaning content written and pitched to these publications had to be of interest to a highly educated audience, technically correct, and offer thought-provoking and sound opinions and advice.

The Solution

ADPR created a strategic plan of content and media pitches, to secure a programme of valuable and impactful coverage for the brand, across its core sectors. This involved interviewing some of the Wahoo Learning team to understand more about the business, its USPs, and key messages, and discuss future trends and predictions, as well as key issues across the sector that the brand could offer solutions and advice for, to future-proof and develop their own businesses.

Throughout the duration of the project, we supported the marketing team with advice, recommendations, and content to feed into all of Wahoo Learning’s own channels – including articles and whitepapers for the website, social media (LinkedIn) articles, regular posts and engagement strategies, and case studies and testimonials. This was a huge undertaking, but a resource that enabled the Marketing Manager to focus and prioritise their time, knowing these actions were being managed, maximised, and supported by the long-term marketing plans.

The Results

The team worked hard to secure and develop technical articles for the brand and was successful in securing ten articles for key media titles including Comms Business, Connected Technology Solutions, Data Centre, e-Learning and Training Magazine, as well as business titles including South West Business Insider and Online World News. The articles covered a variety of key topics – such as the future of channel partner training and how managed learning services can level up your training programme, as well as interviews and advice from the company’s Managing Director – and were all written by ADPR’s team of pros.

The team also developed a series of blog and article content for the website, including a series of how-to guides: How to Build an Effective Channel Partner Programme, The Future of Channel Partner Training, How to Ensure Channel Partner Success and A Comprehensive Guide to Channel Sales. This content was further maximised by being used for pitching to the media and also formed an integral part of the wider marketing strategy, including digital direct marketing, social media campaigns and for SEO.