Stormbloc® Product Launch

The Challenge

In early 2023, Hydro International unveiled the expansion of its Stormbloc® Optimum range, incorporating a new lighter version of the popular stormwater storage system to give designers even more options. The new variation provides underground storage and infiltration of surface water runoff to help prevent flooding as part of Sustainable Drainage Systems (SuDS). As a big launch for the brand, it was our task to build on the already-established Stormbloc® Optimum product and drive awareness of this new variation, generate trade media coverage and support the wider marketing and business plans for the launch.

The Solution

Working closely with the marketing team and taking briefings from the technical team to better understand the key features, specifications and most important benefits, we developed an insightful and technical news release, to be sold into the industry’s top-tier media titles. To further bolster this activity, we managed an advertising campaign to sit alongside the editorial coverage, providing greater brand awareness and more widespread coverage.

This was coupled with a social media content plan of product teasers, a launch post and some specific features to showcase the key benefits and deliver longevity of the content.

Fast forward a few months since the launch and the Hydro International team received lots of interest and questions about the new product range, and as a result, we compiled these FAQs into a bitesize blog that sits on the Hydro International website, to answer customers’ frequently asked questions with expert responses, detailed information and advice.

The Results

The launch of Stormbloc® was fantastic! Following strategic research and planning across all areas of marketing and implementation of activity, we were all delighted when the new product launched with great success.

From a media perspective, our team worked hard to secure editorial and advertorial placements for the new story, resulting in 17 pieces of coverage across key industry titles, including Building Talk, Specification, Construction Industry News and Water Magazine, reaching an audience of more than 265,000. Across social media, the eight Stormbloc® posts we drafted and posted received engagement of more than 10,500, with over 250 reactions to the posts and 27 reposts to other LinkedIn pages.