Digital PR in the age of AI: What marine marketers need to know
Digital marketing is undergoing a fundamental transformation. As AI reshapes how information is found, shared, and trusted online, the role of digital PR has never been more critical. Once a supporting tactic to boost SEO performance through backlinks and media coverage, digital PR is now central to how AI-powered tools contribute to brand visibility and reputation.
At ADPR, we’ve been examining how this shift is affecting marine businesses of all types and what it means for marketers.
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Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
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2025 trends for the ski sector
We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!
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The best Christmas AD campaigns of 2024
The festive season is here! Christmas is all about togetherness, tradition, and, of course, some of the most anticipated advertising campaigns of the year. Every Christmas, brands pull out all the stops to create emotionally engaging, visually stunning and often heartwarming campaigns to capture the hearts (and wallets) of the British public.
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25 years of ADPR and Helly Hansen
Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
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Greenwashing v Greenhushing
Environmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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