Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
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2025 trends for the ski sector
We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!
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The best Christmas AD campaigns of 2024
The festive season is here! Christmas is all about togetherness, tradition, and, of course, some of the most anticipated advertising campaigns of the year. Every Christmas, brands pull out all the stops to create emotionally engaging, visually stunning and often heartwarming campaigns to capture the hearts (and wallets) of the British public.
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25 years of ADPR and Helly Hansen
Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
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Greenwashing v Greenhushing
Environmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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How marine and outdoor companies can measure their PR efforts
PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
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