ADPR’s Top 5 Tips for the Ultimate PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
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Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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Collaboration is key
Collaboration is a powerful tool for all businesses, regardless of the industry, size or type of business you operate. It is the connections you form with others, and the different ways you collaborate, that can help your business to overcome challenges, maximise opportunities and reach new audiences. One form of collab we love is media partnerships. Check out our most recent podcast for more on how they can work for you!
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Social media for B2B brands
For some B2B brands, social media can still be seen as a secondary thought. That said, those who do take time to implement a strong social media strategy, see the benefit of engaging with their customers via social media very quickly.
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