What the media really want from you
23.05.2025

What the media really want from you: pulling back the curtain of mystery

In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.

Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?

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Outdoor PR Specialist
04.02.2025

2025 trends for the ski sector

We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!

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Marketing budgets
10.01.2025

Upskill Without Spending a Penny

As we step into 2025, there’s plenty of chatter around marketing budgets. Will they get bigger, or will they shrink? Some organisations are throwing more money at emerging trends, while others are tightening the purse strings. Either way, marketing managers need to get creative and make every penny count.

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METSTRADE 2024 Marine Trade Event
03.12.2024

Reflecting on METSTRADE 2024

What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.

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12.11.2024

The power of long-term client relationships

Long-term client relationships are what everyone in the PR and marketing world strives for, but not so often do they happen. Working within an agency the phrase “it’s agency life” or “it's how agencies work” often gets thrown around when a client leaves after a short period of time.

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