How to make your B2B brand shine!
Let’s face it – some businesses don’t have the instant appeal like the latest tech gadget has or a trendy fashion brand might easily receive. However, just because a product or service isn’t flashy (or “sexy” as we like to use at ADPR), doesn’t mean it can’t be marketed with creativity to raise awareness and enhance appeal! In fact, the key to a successful marketing strategy is knowing how to elevate what might seem like an “overlooked” business, into a must-have solution for the target audience at hand via a tailored and individual approach.
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What’s it really like to partner with a PR agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth! Here we talk about the advantages of hiring a PR agency.
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Distinguishing between PR and digital marketing in a PESO world
With so many varied forms of marketing content, it can be difficult to pin down the exact point where one strategy ends and another begins. This is especially true online, where PR and digital marketing channels are often considered alongside one another.
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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How to measure the success of your social media marketing
Social media is an integral part of any marketing strategy that can either propel your brand to new heights or leave it stagnant in the digital noise. You may understand the importance of social media in today’s landscape, but the real challenge lies in effectively measuring the impact and gauging the success of your social media campaigns - and no, we’re definitely not talking about likes and follower numbers!
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