Social media shake-up: key changes you can’t ignore in 2025
With the end of the financial year approaching, we thought was a great opportunity to discuss the social media updates that have happened so far in 2025, which might form part of communications strategies for the new financial year.
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2025 trends for the ski sector
We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!
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Upskill Without Spending a Penny
As we step into 2025, there’s plenty of chatter around marketing budgets. Will they get bigger, or will they shrink? Some organisations are throwing more money at emerging trends, while others are tightening the purse strings. Either way, marketing managers need to get creative and make every penny count.
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Reflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
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The power of long-term client relationships
Long-term client relationships are what everyone in the PR and marketing world strives for, but not so often do they happen. Working within an agency the phrase “it’s agency life” or “it's how agencies work” often gets thrown around when a client leaves after a short period of time.
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How marine and outdoor companies can measure their PR efforts
PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
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