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Since ChatGPT launched in November 2022, AI has been dominating the news agenda. AI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing jobs
What is AI?
First things first, what do we mean by AI? AI stands for artificial intelligence and is a generic term used to describe computer applications that perform complex tasks which used to be performed only by humans. Generative AI is what ChatGPT is. It’s an example of machine learning, where the model learns from the data set without human intervention. Generative AI can create different kinds of content such as blog posts, social media posts, audio, advertising copy, art work and so much more!
Will AI replace marketing roles?
Whilst we don’t think AI will replace marketing roles, marketers will need to adapt, collaborate and leverage AI technologies to embrace the AI revolution, future proof their careers and avoid being left behind!
One thing is for sure, AI is a powerful ally for marketers, offering a wide range of tools and capabilities to enhance strategies and improve efficiency. Here’s just a few examples of ways AI can be a marketer’s best friend:
• Uncover insights about potential new audiences to help create new products and services
• Use predictive modelling to forecast demand of certain products or to make predictions for future campaign successes
• Quickly gather customer insights and use them to make adjustments to campaigns or products
• Help create content and content idea generation
• Analyse large data sets rapidly and accurately
• Automate repetitive and tedious tasks.
AI is a marketer’s best friend!
We should think of generative AI as an efficient and keen new starter, who can help us straight out of the box with the laborious tasks we don’t have the time, or the will, to do. It is our collaborator, not our replacement.
As marketers, we want to engage with our target market in a way that is meaningful and helps us reach our business goals. As our target market use an increasingly complex and varied range of channels, we are overloaded with data. It is becoming ever more difficult to be everywhere our target market is. AI can help us navigate this fragmented and busy landscape at speeds we can only dream of. But it is our experience and judgement that can help steer the AI to ensure it is focusing on the areas we need it to in order to reach our clients’ business goals.
Nothing can replace being human
Where marketers will always have the edge over AI is in our ‘human essence’ – our ability to think outside the box and use our imagination. Imagination can’t be replicated by AI, and creativity is our stock in trade. It is our humanness, our ability to feel empathy and be driven by our emotions that will ensure we continue to have an important role to play in businesses.
Therefore, it goes without saying we should be welcoming the increasing sophistication of AI for enabling us to do more with less, giving us back precious time to focus on the areas where we can add the most value.
We dissect the hype of the AI revolution further and challenge preconceptions surrounding the impact of AI on marketing roles in this episode of the Revitalise & Grow podcast – Embracing the AI revolution: Future proofing your marketing career.