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Exhibiting at a show can come at a considerable expense and, with all the work that goes on behind the scenes to make it happen, promoting your presence can often get overlooked.
Before any show, ensure you have an effective social media campaign in place to maximise your presence at a crowded event and reach as many prospective customers as possible. To give you a helping hand, we’ve put together our top ten tips for utilising social media for exhibitions.
- Have a plan
Regardless of which social media platform you are using for promoting your exhibition, create a plan that details what you plan to post and when. It’s no good posting intermittently as it will no doubt pass readers by, so make sure you’re in amongst the action from the get go!
- Set up a Twitter account
If you don’t already have one. Every show will be using a hashtag or two to promote the event. Find out what these are and before the show, tweet about your attendance, stand number and any other activities you’re doing prior to the show. Join in the pre-show buzz
- Offer an incentive
Tweet customers and prospective customers informing them of your attendance inviting them to drop by your stand. Provide catalogues, booklets or freebies for those who stop by so they have something to take away with them
- Get in touch with industry journalists
You can use social media for contacting those that you know will be attending the exhibitions. Invite them to your stand and tell them a little about what you’ve got exhibiting and why you’re there (tricky but not impossible in 140 characters!)
- Run a Twitter competition
Ask attendees to Tweet a photo of your stand using the show hashtag and your Twitter handle to be in with the chance of winning. Not only does this provide an extra layer of publicity at the show but also encourages the public to visit the stand and helps build a list of attendees to follow up with after the event
- Post about your daily activity
Post details of what you’re up to during the show – name checking any journalists, industry bigwigs or customers who’ve visited the stand. Take and share photos of what’s happening on social media and, if you’re feeling adventurous, why not live stream from your stand – bring the exhibition to those who can’t be there! Don’t forget to also retweet any activity where you’re mentioned
- Host a happy hour
If you have a brand ambassador at the show then hold a meet and greet on the stand, invite the public and journalists. Take pictures to Tweet or live stream!
- Virtual follow ups
After the show, get back in (virtual) contact with anyone you’ve connected with in the real world via LinkedIn (the perfect environment to connect, especially in the B2B space) or Twitter. Ask if they got everything they needed from you or if there’s an opportunity to set up another face to face meeting.
- Say ‘thank you’
Once the exhibition has ended say ‘thank you’ to the organising team, using the show hashtag to ensure you get the most from any post show awareness. This works especially well if you have a great deal or story coming out from the show
- Write a blog post
Include any post show quotes and point all your new connections to it via your social media channels. Inform your readers of where you’re headed next and thank those for making the time to stop by your exhibition stand and say hello!
Hopefully these tips on using social media for exhibitions have been useful. If you’re looking for more ideas to promote your business, take a look at our blog on the ultimate guide to travel PR or find out more about our approach to social media management.
Social media is one of the most impactful and cost-effective ways to tell the world how brilliant your company is, but do you know how to cut through the noise? Now is the time to save yourself precious time and energy by signing up to our Social Media Engagement Success service. We’ll do the hard work of managing your channels leaving you free to sit back and reap the rewards.
We know that social media can be an essential growth tool for your company. Download our free Social Media Content Planner now and change how you engage with your audience!