Keeping you up to date

In Norway, outdoor recreation is a major part of national identity. Law provides that you are free to enjoy the great outdoors anywhere, regardless of who is the land owner, if you show respect for nature and your neighbours. Helly Hansen’s Norwegian pride shows in its all-new Fjord til Fjell outdoor lifestyle collection designed to go anywhere from the ocean to mountain tops and everywhere between.

Anoraks were popular in the late 1800s and the late 1980s. Helly Hansen is reviving the classic pull-over in the new Moss Anorak available in spring 2019. The jacket pays homage to the company’s roots in Moss, Norway, where sea captain Helly Juell Hansen created the first supple waterproof fabrics for his crew in 1877.

Sailors in the Volvo Ocean Race endure extreme conditions from pounding seas and relentless winds for months on end as they navigate around the world. The race is the ultimate proving ground for Helly Hansen’s Ægir ocean racing collection where the fabrics and construction must perform to a fault in life-or-death situations.

Norway-based Helly Hansen has made professional-grade gear to help people stay and feel alive since 1877. Despite its historic position in the performance apparel market, innovation is still the key driver behind the brand that continues to rack up design awards and explore the capabilities of comfort while working with the top professional sailors, ski patrollers and search and rescue operators in the world’s most challenging conditions.

Helly Hansen, the Norway-based global leader in sailing, today announced its partnership with New York Yacht Club American Magic, the U.S. Challenger for the 36th America’s Cup, the highest prize in international sailing. With more than 140 years of innovation and performance-driven apparel trusted by professionals around the world, Helly Hansen will create sailing apparel for American Magic, sharing the goal of winning back the America’s Cup and bringing the “Auld Mug,” the oldest trophy in international sport, home to the United States.

The Norwegian brand updates its midlayer category for 2018, with the same innovation and technologies seen in all Helly Hansen products to ensure the wearer is prepared all season.