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Helly Hansen is recognised for representing the ski, sailing and outdoor worlds through its professional-grade clothing. Now the brand is making a bold statement with its urban collection featuring jackets, pants, shorts and shirts that bring Helly Hansen’s aesthetic into everyday life.

Staying warm and dry during sailing regattas can mean the difference between winning and losing. Clothing that provides comfort and protection without impeding the task at hand is imperative. Helly Hansen introduces the new HP Racing Midlayer Jacket that is so mobile and comfortable you’ll likely forget you’re wearing it.

In Norway, outdoor recreation is a major part of national identity. Law provides that you are free to enjoy the great outdoors anywhere, regardless of who is the land owner, if you show respect for nature and your neighbours. Helly Hansen’s Norwegian pride shows in its all-new Fjord til Fjell outdoor lifestyle collection designed to go anywhere from the ocean to mountain tops and everywhere between.

Anoraks were popular in the late 1800s and the late 1980s. Helly Hansen is reviving the classic pull-over in the new Moss Anorak available in spring 2019. The jacket pays homage to the company’s roots in Moss, Norway, where sea captain Helly Juell Hansen created the first supple waterproof fabrics for his crew in 1877.

Sailors in the Volvo Ocean Race endure extreme conditions from pounding seas and relentless winds for months on end as they navigate around the world. The race is the ultimate proving ground for Helly Hansen’s Ægir ocean racing collection where the fabrics and construction must perform to a fault in life-or-death situations.

Norway-based Helly Hansen has made professional-grade gear to help people stay and feel alive since 1877. Despite its historic position in the performance apparel market, innovation is still the key driver behind the brand that continues to rack up design awards and explore the capabilities of comfort while working with the top professional sailors, ski patrollers and search and rescue operators in the world’s most challenging conditions.