

#BVIparty
The social & online campaign that boosted the BVI’s credentials as a foodie destination
See the results"Working with the girls at APDR has been a pleasure. They really took the time to learn about our products and services here at ASL GRP, ensuring we got the right visibility and made useful contacts. We would highly recommend using the ADPR team.”
After an on-site visit to the Isle of Wight factory, ADPR developed a full tactical plan to drive awareness of the brand and secure valuable and meaningful earned content. We wanted to maximise knowledge of ASL GRP’s expertise and speciality services through our extensive media contacts, selling in exclusive and expert advice pieces as well as offering an exclusive blast testing site visit for a more in depth feature to a key maritime publication.
Partway through our project, the Covid-19 pandemic took the world by shock and so we evolved the project to also support the brand by providing informative statements and FAQs to be used on the ASL GRP website and social media, to inform and update their following on the changes. Furthermore, ADPR was involved in the support and negotiation of advertising options, provided ongoing client counsel, recommendations and support, as well as conducting a full social media review with recommendations.
We drafted researched, drafted and sold in articles around ASL GRP’s expansion, new products and exciting projects which resulted in coverage across key B2B marine titles and the Gravity Industries piece was also published in technology magazine, OxGadgets. An important part of our campaign also included securing expert features in renowned maritime publications. We secured a piece in Maritime Journal around the role of ballistic protection in the sector, another in The Ship Supplier on the importance of ballistic protection onboard, and in Boating Business, on the benefits of polyethylene panels used on superyachts and the threats at sea. An additional feature was secured in Intersec, a security key title, with further details of the new blast container product ASL GRP had launched. We also secured a site visit for ballistic testing with key marine journalist, Michael Howorth – for an article with ONBOARD magazine, including a review of ASL’s bespoke testing procedures, understanding ballistic protection and the benefits of ballistic protection onboard a superyacht.
Over the course of the six-month project, ADPR secured media coverage in key publications, including: Hellenic Shipping News, Boating Business, Megayacht News, OxGadgets, Sea Work and Super Yacht News.
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
The social & online campaign that boosted the BVI’s credentials as a foodie destination
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