Celebrating Christmas in August
Showcasing the HH Winter collection with specialist ski, travel and lifestyle media
See the resultsThe Challenge
Generating an INFL8-ed presence in the marine industry. ADPR was brought on board by Shakespeare Marine to help raise the profile of the world’s first inflatable emergency antenna, the GALAXY-INFL8.We are forever grateful for the help and experience ADPR brought to Shakespeare when we introduced the new INFL8 antenna. Shakespeare had little experience of promoting a new products, especially such an award winning one. The support, advice and efforts from ADPR were vital to some of the later awards and also to the continued success.
The Solution
By utilising a combination of traditional media relations, proactive social media activity and seeding product to key influencers, ADPR was able to secure coverage across a range of international marine publications. Thanks to the ingenuity, usability and quality of the product, Shakespeare has – to date – received seven highly respected industry awards for the GALAXY-INFL8, including a DAME Award at METSTRADE, which provided the perfect platform for ADPR to secure even further coverage and media mentions of the multi-award-winning product.
The Results
• Secured more than 75 pieces of coverage in leisure, commercial and trade marine titles with key corporate and product messages included
• Maximised four international exhibitions and boat shows
• Secured variety of ‘expert comment’ features on a range of relevant topics to raise the profile of the Shakespeare brand as industry leaders
• Hands-on review features secured in the following titles:
o Yachting Monthly
o Powerboat & RIB
o Practical Boat Owner
o Yachting World
o Motorboat Owner
o The Paddler
o Blue Sheets
o Sea Angler
Making a splash in the media
Luxury yacht accessories launch at boot Düsseldorf for tenth anniversary
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Life-changing fundraising campaign
Driving funds for Ferne Animal Sanctuary’s urgent appeal
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Getting professional insight into the Volvo Ocean Race Team MAPFRE with Helly Hansen
Offering key Dutch media the once-in-a-lifetime opportunity to experience the Volvo Ocean Race and Helly Hansen’s extensive w
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