Why PR is perfect for limited budgets
Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!
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How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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From insights to impact: Using GA4 to measure PR success
As PR professionals, having access to data to measure the impact of campaigns is critical. As the digital landscape continues to evolve and with Google’s recent move to Google Analytics 4, we take a look at what businesses need to know to successfully navigate the new world of GA4 and how to master analytics to maximise PR campaigns.
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Maximise your SEO efforts to win more customers
In the bustling digital landscape, where attention spans are fleeting and choices are abundant, SEO is the hero of online visibility to attract, engage and convert new and existing customers. But what exactly is SEO and how can you use it enhance your brand's visibility?
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The good, The bad & the ugly: The best & worst PR campaigns of 2023
The year so far has been a mixed bag when it comes to PR campaigns. While there have been a few notable successes, many campaigns seemed to miss the mark, leaving a trail of negative reactions in their wake. Let's take a look at some of the best and worst PR campaigns of 2023 (so far).
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Should my brand be on Threads? Pros and cons for business
The recent launch of Threads this month seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!
With so many people signing up, no doubt you’re wondering if it’s the right move for your brand to join the platform too. As with any business decision, there’s a long list of pros and cons to consider, so let’s take a look at some before you decide if Threads is worth your valuable time and energy.
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