The AI edge: Four ways AI can elevate customer service
Having amazing customer service can be the difference between winning new customers and retaining existing ones, or face losing out to your competitors! However, it can be expensive and inefficient, with employees’ time spent dealing with menial and mundane tasks, keeping them from supporting those customers that really need help. Here’s where AI can step in and help improve customer service ...
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How AI is Reshaping the PR Landscape
As technology continues to evolve at an unprecedented pace, PR professionals find themselves at the forefront of a seismic shift, where AI-driven tools and algorithms are revolutionising the way communication strategies are crafted, executed, and measured. We're delving into the ways AI is reshaping PR, exploring the opportunities it presents, the challenges it poses, and the new frontiers it opens...
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Will AI replace marketing jobs?
Since ChatGPT launched in November 2022, AI has been dominating the news agenda. With the dramatic increase in the sophistication of generative AI tools, inevitably the question has been asked, will AI replace marketing jobs?
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Launching a product on a shoe-string budget
Launching a product without a substantial budget can be a daunting experience, but it shouldn't be a factor stopping you from putting your product out in the world! Here's some cost-effective techniques with a proven track record of success ...
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How journalists are using social media
Mutually beneficial relationships between PR professionals and the media is a two-way street of understanding. Indicated by the 2023 Global State of the Media Report by Cision, the most vital component to maintain and build fruitful partnerships with journalists starts with knowing exactly what the journalist’s core priorities are. The report uncovers how vital it is for journalists, that communications professionals disseminate accurate, authentic and meaningful stories for targeted audiences.
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Saving your marketing budget during economic crisis: Strategies for efficiency and impact
During times of economic crisis, businesses often face the challenging task of cutting costs to navigate through uncertain times. Marketing budgets are commonly among the areas targeted for reductions. However, cutting back on marketing efforts entirely can be detrimental to the long-term success of a business.
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