How to prepare for a media interview
Taking part in a media interview is your chance to create an impression, add something new and memorable to the topic being discussed and position yourself as a thought leader to elevate your brand. But this is only possible with considered preparation. Read on for our guide on how to best prepare for any media interview ...
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Key social media predictions for 2023
With its constant evolution, social media can be difficult to keep up with! So what might 2023 have in store when it comes to changes and trends? Here are some of our top social media predictions for the coming year.
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The best and worst PR campaigns of 2022
It has been an eventful twelve months in the PR world, which has seen some fabulous (and not quite so fabulous) PR campaigns! Here's a run-down on what we think have been some of the best and worst PR campaigns of 2022 ...
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The five stages of PR planning
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is yes, it is possible to measure the impact of PR.
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Can you prove communications’ impact on sales?
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.
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