Why your business should invest in PR in 2021
Your business could be doing great things in the industry. You could be a pioneering disruptor, leading the way in product innovation or contributing to important corporate social responsibility initiatives. However, none of this matters if no-one has heard about what you’re doing. This is where having a highly effective PR campaign can help set your business apart from the competition.
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Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
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Our favourite Christmas campaigns of 2020 🎄
As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…
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We need to build businesses that have purpose and thrive in complexity
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
How to work with an agency for a product launch
Having worked with B2B and B2C companies to successfully launch new products or update existing product lines, we know that it can sometimes feel like there are lots of individual elements that companies know need to be integrated but there are time and cost pressures, test and manufacturing processes and internal processes that often make product launches more complex than anticipated.
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We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
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