Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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What are USPs and how can you define them for your travel brand?
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.
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The importance of organisational communications during Covid-19
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.
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2020 World Mental Health Day – How much progress have we made and are we really ok?
As we start to approach the end of a year that has seen people’s lives turned upside down, 2020 is likely to be the most poignant event in World Mental Health Day’s 28 year history. Its theme, Mental Health for All, is certainly one that will resonate across the globe.
The day was first launched in 1992 by the World Federation for Mental Health. Commemorated annually on October 10th, World Mental Health Day is recognised for promoting mental health advocacy and educating people about its importance.
Employee fulfilment and personal growth – establishing the right balance in a changing world
Having a career is about so much more than just turning up for work everyday and fulfilling a duty.
According to research, the average adult will spend more than a third of their lifetime at work and thoughts of starting a new career will cross someone’s mind approximately ten times a year!
With an increased focus on maintaining good mental health and establishing a better work/life balance it’s important to find a career that is meaningful and fulfilling for the personal and professional goals we set ourselves.
The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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