How to identify and appeal to your dream target audience
Understanding exactly who your customers are and what makes them tick is key to planning your communications. But how do you even figure that out?
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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What makes a good PR campaign?
Good PR campaigns take a lot of time and effort! When done right, running a successful PR campaign can be game-changing for any business – they can attract positive media attention and create a positive relationship with your target audience. When done badly they can negatively affect your brand and company reputation...
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Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
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How to write a great agency brief
Working with an agency is a two-way street and in order to get the best from your agency, you need to give them the best chance of success. This starts with giving them a really detailed and informative agency brief.
Briefs (pants or otherwise) come in all shapes and sizes. And, depending on the tasks at hand, can be given verbally, written in an email or a more formal tender document or presentation. Regardless of the task however, there are a few key elements to ensure you include to get the best feedback…
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How to encourage happy customers to leave positive social reviews
Reviews are essential for growing your business. According to a survey of 30,000 shoppers by Bazaar Voice, 89% always or mostly consult ratings and reviews before making a purchase. The majority of your customers will be searching for social proof that your business is worthy of their custom. It doesn’t just apply to online businesses either, 85% of Bazaar Voice’s respondents consult online reviews on their phones whilst shopping in store!
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