The value of emotional intelligence in leadership
The past two decades have brought about significant shifts in the role and expectations of leaders. It is no longer enough to be an authoritative figure who makes all the decisions and enforces discipline across a team. In today’s world the most efficient and successful companies are driven by empathetic leaders who use emotional intelligence to motivate their team.
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Data-driven PR: Where to start
Data provides valuable insights to drive campaigns and measure the impact of activity, but not all businesses know where to start. It is true that you could find yourself lost in a sea of data that doesn’t mean much, so it’s important to know from the start what matters to you and your business.
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How to create a PR media strategy
A well planned media strategy enables you to effectively communicate with the media and the public to achieve specific goals, such as building brand awareness, managing reputation, promoting products or services, or influencing public opinion, and forms a key part of your overall PR strategy.
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How to algorithm proof your business
It doesn’t matter how big your following is or how much money you’ve spent advertising on it in the past – the hard reality is social media platforms can make huge changes, restrict, penalise and even ban your company at any time! Social media is an amazing and inexpensive tool to help you reach new audiences, but it shouldn’t be the only tool you’re using to grow your brand. Read on for how to algorithm proof your business ...
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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The ultimate guide to brand storytelling
When it comes to marketing, attention is the most precious currency, with brands constantly looking for new ways to captivate their audience. Consumers are no longer simply looking for products and services, they crave experiences, emotions and a sense of belonging.
This is where brand storytelling can elevate your brand from forgettable to unforgettable! By infusing your brand with a relatable story, you humanise it, making it feel less like a soulless entity and more like a trusted friend.
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