My First Achievement: Skiing with Helly Hansen
Trying something new for the very first time, unlocks a core memory for me! I love achieving a personal win, particularly when it’s accomplishing something I’ve always dreamt of or learning a new skill I never thought I’d catch onto.
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Navigating the waters of content creators: Working with the right influencers for your marine or outdoor brand
In the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
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ACE your PR strategy: The key to powerful connections and measurable results
At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
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What’s it really like to partner with a PR agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth! Here we talk about the advantages of hiring a PR agency.
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Why influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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Celebrating Christmas in Summer | PR Tips And Tricks
It's the height of summer, the days are longer and we're enjoying our summer holidays, so why is the PR world thinking about snowmen, woolly jumpers and turkey with all the trimmings. It's Christmas in summer of course! So-called because of the Christmas season media events, which take place in Summer.
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