16.06.2022

Illustrating your business through Instagram and Pinterest

Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.

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01.02.2022

Findings from the Edelman Trust Barometer 2022

Every January, global communications firm, Edelman, launches the Edelman Trust Barometer - the largest global survey on trust in business, government, media and NGOs. The survey gathers data from more than 33,000 people across 28 countries. It gives us a clear indication of how people perceive the stories they read and how messages from the government have been interpreted. We discuss the latest Trust Barometer findings on this week’s newly released podcast, which is all about Ethics in PR and can be found here.

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27.01.2022

How to shine and be the real you on camera

With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen,  we need to embrace the technology and learn techniques to be our best selves on camera! In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.

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31.08.2021

How to use influencers for your product launch

Working with influencers can be a highly beneficial way to elevate your product launch and reach new audiences. Influencers are trusted by their loyal followers and are influenced by their opinion. Getting your new product in the right influencers’ hands will allow your content to be seen by their following.

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