Aerial picture of Seawork trade show showing exhibition area and boats out on the water

How to maximise your product launch at trade events

Trade shows are a great way to introduce and showcase a new product or service to your target audience. In order to maximise your product launch's success, the first step is to understand what your goals are in order to measure the outcomes. Read on for our top tips for making your trade exhibition product launch unmissable...

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Computer screen with lots of people in a virtual meeting

Tips on hosting a virtual press event

Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.

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