Why Instagram Stories are great for appealing to your consumer audience
If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.
Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Findings from the Edelman Trust Barometer 2022
Every January, global communications firm, Edelman, launches the Edelman Trust Barometer - the largest global survey on trust in business, government, media and NGOs. The survey gathers data from more than 33,000 people across 28 countries. It gives us a clear indication of how people perceive the stories they read and how messages from the government have been interpreted. We discuss the latest Trust Barometer findings on this week’s newly released podcast, which is all about Ethics in PR and can be found here.
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How to shine and be the real you on camera
With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen, we need to embrace the technology and learn techniques to be our best selves on camera! In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.
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The importance of digital PR
Whilst generating print coverage remains an important part of PR campaigns, with circulation figures for printed publications rapidly declining year on year, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses.
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