How to make your B2B brand shine!
Let’s face it – some businesses don’t have the instant appeal like the latest tech gadget has or a trendy fashion brand might easily receive. However, just because a product or service isn’t flashy (or “sexy” as we like to use at ADPR), doesn’t mean it can’t be marketed with creativity to raise awareness and enhance appeal! In fact, the key to a successful marketing strategy is knowing how to elevate what might seem like an “overlooked” business, into a must-have solution for the target audience at hand via a tailored and individual approach.
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Setting PR campaigns up for success
At ADPR, we recently unveiled our ACE method – which is what we use when planning every PR campaign. We start by working through who the intended audience(s) is, where they are and most importantly, what motivates them to act. Using the audience data and insights, we can develop a communication strategy, to create campaigns that build the connections needed for growth and finally, continuously monitor and refine activity to reflect engagement and make sure you are driving action from your audience.
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What’s it really like to partner with a PR agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth! Here we talk about the advantages of hiring a PR agency.
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Distinguishing between PR and digital marketing in a PESO world
With so many varied forms of marketing content, it can be difficult to pin down the exact point where one strategy ends and another begins. This is especially true online, where PR and digital marketing channels are often considered alongside one another.
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Why influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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