For many of us, it has become the norm to spend an element of the working week, working from home. It’s widely reported that there are many benefits to remote working, particularly around wellbeing and achieving the all-important ‘work life balance’.
But has working from home killed our creativity?
Read MoreHow can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
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AI is a hot topic at the moment. So, having recently attended PR Week’s Measurement Conference in London, we thought we’d share some insights into the role AI currently plays when it comes to PR metrics and strategy, and what might be to come…
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In today’s fast paced world, the traditional culture of business has evolved, with a firm focus placed on the relationship between organisations and their employees. Good business leaders will know that creating a high-performance culture is key to their overall success and are striving to increase overall employee performance and engagement. One of the most effective ways to achieve this is by bringing coaching to the heart of their company’s culture.
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Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!
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When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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