Findings from the Edelman Trust Barometer 2022
Every January, global communications firm, Edelman, launches the Edelman Trust Barometer - the largest global survey on trust in business, government, media and NGOs. The survey gathers data from more than 33,000 people across 28 countries. It gives us a clear indication of how people perceive the stories they read and how messages from the government have been interpreted. We discuss the latest Trust Barometer findings on this week’s newly released podcast, which is all about Ethics in PR and can be found here.
Read More
How to shine and be the real you on camera
With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen, we need to embrace the technology and learn techniques to be our best selves on camera! In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.
Read More
ADPR’s step by step guide to media interviews
Interviews with press can be a highly effective way to get across your business’s message and are a core component of a well-rounded PR campaign. Read on for our advice on managing a media interview, covering everything from setting it up to wrapping it up with the journalist.
Read More
How to write a captivating news release
We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!
Read More
Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
Read More
How To Build Your Network Of Journalists
Building mutually beneficial relationships with the media is essential in media relations. The media and PR have a symbiotic relationship, we need each other to achieve our work goals!
Read More