The dos and don’ts of trade media relations
Securing coverage in your relevant trade media can be a fast-track to establishing your thought leadership programme. For more information on what exactly thought leadership is, check out this episode of the Revitalise & Grow podcast.
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How to use TikTok for business
TikTok has shot onto the social media scene and solidified its position in the last two years. The video and trends driven app has taken the world by storm, with a wide range of features letting users add their own personal touches to global trends. While it’s often seen as an app for GenZ, there are 1.2 billion monthly active users, spanning all demographics and communities.
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An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
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What is PR?
PR is an area that is often misunderstood, so we're going right back to basics to iron out exactly what we mean by Public Relations (PR) and what the differences are between PR and advertising.
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The ADPR guide to successful news releases
A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.
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Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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