How to communicate sustainability and avoid greenwashing
Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing - read on for just what this means and how brands can steer clear of it.
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How to foster creativity in-house
One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
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The benefits of creative brainstorming
Creative brainstorming is a collaborative way to develop ideas and solve problems within groups or teams - it’s about creativity, productivity, and sharing ideas. In addition to ideas, group brainstorming can also act as a great team-building exercise and uses your collective team power to solve problems.
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Why honesty and integrity are essential in PR
Public Relations (PR) has, at times, come under criticism for the value and credibility of its communication outputs. From widespread issues of ‘fake news’ in the media to one-off client overpromises – here we take a look at why it’s so important to act with integrity when working in PR.
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The art of Skychology and how it can help us
Skychology is a relatively new trend in the wellness world, but perhaps one we have already been using and benefitting from for a long time. Only now, it has an official name attached to it, and everyone wants a piece of the action.
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How to support mental health at work
Our workplace is where we spend a large amount of our time, so it comes as no surprise that sometimes when life gets on top of us it can be down to work related issues, such as deadlines, pressures, or travel.
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