Ethics in PR
17.10.2023

How ethics in PR has changed

When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.

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Tips for building a better social media presence
03.10.2023

6 tips to building a better social media presence

When you look at your social media feeds, do they look consistent? Is your business easily recognisable for a potential customer whether they find you on Facebook, Instagram or any other social channel, and can they quickly identify what you offer and what you stand for?

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Phone with Threads logo on pink background with social images scattered around
18.07.2023

Should my brand be on Threads? Pros and cons for business

The recent launch of Threads this month seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!

With so many people signing up, no doubt you’re wondering if it’s the right move for your brand to join the platform too. As with any business decision, there’s a long list of pros and cons to consider, so let’s take a look at some before you decide if Threads is worth your valuable time and energy.

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PR
05.07.2023

How AI is Reshaping the PR Landscape

As technology continues to evolve at an unprecedented pace, PR professionals find themselves at the forefront of a seismic shift, where AI-driven tools and algorithms are revolutionising the way communication strategies are crafted, executed, and measured. We're delving into the ways AI is reshaping PR, exploring the opportunities it presents, the challenges it poses, and the new frontiers it opens...

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