What content is appropriate for LinkedIn and where do we draw the line?
Social media has a role in most activities in today’s world, whether it’s a post about an event you’re attending, your adventures over the weekend, or a new product launch at work. But where is the balance when it comes to sharing really personal updates on your professional channels? We all know that people buy from people, and ultimately, you want to work with peers you like and/or those who you share interests with – and for these people, you grow to care about them and want to know more about their lives.
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Social media shake-up: key changes you can’t ignore in 2025
With the end of the financial year approaching, we thought was a great opportunity to discuss the social media updates that have happened so far in 2025, which might form part of communications strategies for the new financial year.
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Should my marine business be using Bluesky?
Marketers and business owners will undoubtedly be aware of Bluesky – the latest social media platform to be causing a stir online. But should marine businesses be jumping on board?
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Reflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
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Navigating the waters of content creators: Working with the right influencers for your marine or outdoor brand
In the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
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The best and worst PR campaigns of 2024: A year of bold moves and epic missteps
2024 has been another cracking year in the PR world, with a plethora of campaigns gracing our screens – and we’re not quite finished yet!
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