Maximising shows with social media
Boat show season is well and truly upon us, so we thought it was time for a refresher on ADPR’s top tips for using social media to boost your show presence!
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How to measure the success of your social media marketing
Social media is an integral part of any marketing strategy that can either propel your brand to new heights or leave it stagnant in the digital noise. You may understand the importance of social media in today’s landscape, but the real challenge lies in effectively measuring the impact and gauging the success of your social media campaigns - and no, we’re definitely not talking about likes and follower numbers!
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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How to algorithm proof your business
It doesn’t matter how big your following is or how much money you’ve spent advertising on it in the past – the hard reality is social media platforms can make huge changes, restrict, penalise and even ban your company at any time! Social media is an amazing and inexpensive tool to help you reach new audiences, but it shouldn’t be the only tool you’re using to grow your brand. Read on for how to algorithm proof your business ...
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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6 tips to building a better social media presence
When you look at your social media feeds, do they look consistent? Is your business easily recognisable for a potential customer whether they find you on Facebook, Instagram, LinkedIn or any other social channel, and can they quickly identify what you offer and what you stand for?
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