05.06.2025

What founders get wrong about PR – and what to focus on instead

PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.

But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.

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What the media really want from you
23.05.2025

What the media really want from you: pulling back the curtain of mystery

In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.

Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?

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Aerial picture of Seawork trade show showing exhibition area and boats out on the water
26.11.2024

The power of partnering with a niche agency

Did you know that more than 85% of PR and marketing agencies claim to be creative, innovative, client-focused, results orientated and fun to work with? All essential agency traits, but such generic messaging can make it difficult for marketing managers to narrow down a shortlist of agencies that are best placed to represent their brand.

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24.09.2024

ACE your PR strategy: The key to powerful connections and measurable results

At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.

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