Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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The ultimate guide to brand storytelling
We're focusing on the all important art of copy writing this week. Copy writing is essential to enable your audience to understand more about you and your product, encouraging them to follow your calls to action. One of the most compelling aspects of copy writing is brand storytelling, which helps to elevate brands by connecting them more closely with their audiences. Read on for a deep-dive into brand storytelling or listen to Episode 8 of our podcast, Revitalise & Grow for our beginner's guide to copy writing.
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Get to know your target audience – How to identify and appeal to your dream travel customer
We talk a lot about ‘target audience’ and ensuring your communications strategy is always focused on them, but what exactly do we mean and how do we get to know who they are?
Understanding exactly who your customers are, what motivates them to do business with you and what inspires them to travel is the most important thing you need to plan your communications. When it comes to creating content for your marketing and communications, it will be so much easier if you are able to visualise a specific person you are communicating with. It will also enable you to reach an audience who are most likely to convert into loyal customers.
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What are USPs and how can you define them for your travel brand?
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.
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Travel PR insider: post-Covid-19-world travel trends
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.
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