ACE your PR strategy: The key to powerful connections and measurable results
At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
Read MoreMaximising shows with social media
Boat show season is well and truly upon us, so we thought it was time for a refresher on ADPR’s top tips for using social media to boost your show presence!
Read MoreWhy influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
Read MoreThe ultimate guide to brand storytelling
When it comes to marketing, attention is the most precious currency, with brands constantly looking for new ways to captivate their audience. Consumers are no longer simply looking for products and services, they crave experiences, emotions and a sense of belonging.
This is where brand storytelling can elevate your brand from forgettable to unforgettable! By infusing your brand with a relatable story, you humanise it, making it feel less like a soulless entity and more like a trusted friend.
Read MoreIllustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
Read MoreMastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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