The Opportunities, Challenges and Risks of Using AI in PR and Marketing
Whether you are an early adopter or prefer the human touch, Artificial Intelligence (AI) is here to stay and is transforming the landscape of the business world, including Public Relations (PR) and marketing operations. While embracing AI into your daily working practices opens up new potential for businesses to optimise strategies, enhance customer experiences and increase efficiency, it's important for business leaders to understand the challenges and risks associated with its use, as much as the opportunities and benefits.
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Walk into Winter with new seasonal styles from Chatham
Chatham, the market leader of lifestyle, marine and country footwear, unveils its latest premium footwear collection for Winter 2023.
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Key findings from Cision’s 2023 Global State of the Media Comms Report
The 2023 Global Comms Report by media monitoring platform, Cision, surveyed 440 industry professionals across ten countries, taking a look at the biggest challenge and opportunities for communicators right now.
We explore the key findings from the report, offering a useful insight into the change and evolution of the communications industry over the past year.
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How to boost organic traffic to your website with the power of Pinterest
I’m sure you’ve all used Pinterest to find inspiration and organise ideas for your interests and hobbies, but did you know that Pinterest can also be a key tool for achieving your marketing goals and making your business money?
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