Consumer PR tips – Marketing to Generation Z
Generation Z (also known as Gen-Z or Post-Millennials) are those born roughly between 1995 – 2010. Whilst their predecessors, millennials, were digital pioneers, Gen-Z are tech-savvy digital natives who have grown up with a highly sophisticated media and technological environment. Understanding how we can appeal to Gen-Z will be key for consumer PR campaigns going forward.
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ADPR’s guide to maximising your lifestyle brand’s PR campaign
Looking to launch a new or existing lifestyle product or service and wondering how to maximise your PR campaign? At ADPR we have a wealth of experience in developing and implementing highly impactful lifestyle PR campaigns – so read on for some advice on how to get kick-started!
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ADPR’s Consumer PR 101
Do you need to raise awareness and increase demand for your consumer facing product or service?
Do you have a really cool product or service that you want more people to know about?
Then read on for ADPR’s ultimate guide to creating a consumer PR campaign and find out how to raise excitement, brand awareness and ultimately, sales for your business.
Travel PR tips – How to get that five star review!
Firstly, if you need convincing on why third party review sites matter for travel PR - research has revealed that 92 per cent of customers use reviews from sites like Trip Advisor, Trust Pilot or Feefo to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions added every minute!
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Somerset Business Awards launch event
Sophie attended the launch of the 2018 Somerset Business Awards at a black-tie cocktail reception held at the Castle Hotel in Taunton on Thursday 31st May.
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Launch of the PRCA’s annual census 2018
Sophie recently attended the Bristol launch event of the Public Relations & Communications Association (PRCA) annual census. The census is the definitive analysis of the size, structure and direction of the UK PR and communications profession.
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