Why influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Working with influencers, within ASA guidelines
We’ve all come across influencers – whether across our social feeds, following someone of interest or inspiration via their own online blog, or our favourite “celebrities”...
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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How to get more user generated content (UGC)
User generated content is the cornerstone for engaging your target audience. When done well it is one of the most impactful ways to build real engagement with your customers and create shareable content that drives closer relationships with your brand.
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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