Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns.
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Consumer trust cannot be bought
As consumers, we have grown savvy to adverts placed both online and in print. We would rather trust the opinion of someone like us, someone who has “tried and tested” the product and tell us whether it works or not, or if it’s worth the purchase price!
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Telling your brand story through the power of video
Molly Fry, Executive Producer / Director at Focus Pocus Films, gives us the lowdown on why the best way to tell your story is through video, and gives us some facts that will more than justify a video marketing budget.
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ADPR wins Gold & Silver at CIPR PRide Awards!
We couldn’t be more thrilled after picking up not one, but two awards at the Chartered Institute of Public Relations CIPR PRide Awards!
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ADPR’s guide to bossing your retail PR campaign
PR is a highly cost effective way to promote your retail business. It helps form the way your customers, influencers and other brands perceive your company. PR is about getting your key messages out to your target audience and shaping your reputation in the “earned” media space.
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How to maximise the power of social media for exhibitions
Exhibiting at a show can come at a considerable expense. Ensure you have an effective social media campaign in place to maximise your presence at a crowded event.
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