What’s it really like to partner with a PR agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth! Here we talk about the advantages of hiring a PR agency.
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Distinguishing between PR and digital marketing in a PESO world
With so many varied forms of marketing content, it can be difficult to pin down the exact point where one strategy ends and another begins. This is especially true online, where PR and digital marketing channels are often considered alongside one another.
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Why influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Working with influencers, within ASA guidelines
We’ve all come across influencers – whether across our social feeds, following someone of interest or inspiration via their own online blog, or our favourite “celebrities”...
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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