How to measure the success of your social media marketing
Social media is an integral part of any marketing strategy that can either propel your brand to new heights or leave it stagnant in the digital noise. You may understand the importance of social media in today’s landscape, but the real challenge lies in effectively measuring the impact and gauging the success of your social media campaigns - and no, we’re definitely not talking about likes and follower numbers!
Read More
Beyond media relations: Why your PR Agency should be a key player in the C-Suite
Research is showing that on a global and national level, communication experts have finally ‘earned their seat at the table’ in the C-suite as strategic partners. This is undoubtedly good news but there can still be an additional barrier for strategic agency partners...
Read More
What to look for in a PR agency
Have you found yourself asking, how do I know if I should get a communications agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business.
Read More
Six steps to create a successful marketing plan
Marketing is the powerhouse behind every business's growth. To truly maximise your marketing efforts, clarity on your goals is essential—and that's where a solid plan comes into play!
Read More
Applying emotional intelligence to manage a media crisis
Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.
Read More
Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
Read More