8 top tips for a successful social media marketing strategy
Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.
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Jurassic Coast Challenge? Completed it, mate!
We did it!
On Saturday 8th June we took part in one of the UK’s toughest walks – the Jurassic Coast Challenge. We walked an epic 58km (36miles) and climbed an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, starting off at Poole Harbour, we walked up and down all the way across famous landmarks including Lulworth Cove and Durdle Door and to the finishing point in Weymouth.
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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Tips for taking stunning food images
Whether capturing your avocado on toast brunch for your Instagram page or revamping a restaurant’s website with enticing images of dishes from the menu, here are some killer tips for taking images of food that look good enough to eat.
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How to use celebrity seeding to boost your consumer PR activity
The Instagram-effect means that in our current world, celebrities and influencers are king. Brands have learned that collaborating with the hottest names capitalises on this trend and provides a valuable link to consumers’ lives. But before writing a cheque to Kylie Jenner for $1,000,000 for an Instagram post, read our guide on how to use celebrity seeding to boost your consumer PR activity.
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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