How to algorithm proof your business
It doesn’t matter how big your following is or how much money you’ve spent advertising on it in the past – the hard reality is social media platforms can make huge changes, restrict, penalise and even ban your company at any time! Social media is an amazing and inexpensive tool to help you reach new audiences, but it shouldn’t be the only tool you’re using to grow your brand. Read on for how to algorithm proof your business ...
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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The ultimate guide to brand storytelling
When it comes to marketing, attention is the most precious currency, with brands constantly looking for new ways to captivate their audience. Consumers are no longer simply looking for products and services, they crave experiences, emotions and a sense of belonging.
This is where brand storytelling can elevate your brand from forgettable to unforgettable! By infusing your brand with a relatable story, you humanise it, making it feel less like a soulless entity and more like a trusted friend.
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Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
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How to make thought leadership work for you
Successful thought leadership activity leads to increased brand credibility and authority. When executed in the right way, with the right audience and publisher, it can be incredibly beneficial to your brand.
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6 tips to building a better social media presence
When you look at your social media feeds, do they look consistent? Is your business easily recognisable for a potential customer whether they find you on Facebook, Instagram, LinkedIn or any other social channel, and can they quickly identify what you offer and what you stand for?
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