Keeping you up to date

Good PR campaigns take a lot of time and effort! When done right, running a successful PR campaign can be game-changing for any business – they can attract positive media attention and create a positive relationship with your target audience. When done badly they can negatively affect your brand and company reputation...

Working with an agency is a two-way street and in order to get the best from your agency, you need to give them the best chance of success. This starts with giving them a really detailed and informative agency brief.

Briefs (pants or otherwise) come in all shapes and sizes. And, depending on the tasks at hand, can be given verbally, written in an email or a more formal tender document or presentation. Regardless of the task however, there are a few key elements to ensure you include to get the best feedback…

Building trust and credibility with customers has never been more important. Consumers today are savvy. They have easy access to a host of review websites, and vast social media networks to help them seek instant validation from others before making the decision to purchase. For businesses looking to supercharge their marketing efforts, testimonials are the key to help establish trust and boost credibility.