6 tips to building a better social media presence
When you look at your social media feeds, do they look consistent? Is your business easily recognisable for a potential customer whether they find you on Facebook, Instagram, LinkedIn or any other social channel, and can they quickly identify what you offer and what you stand for?
Read More
How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
Read More
Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
Read More
How to encourage happy customers to leave positive social reviews
Reviews are essential for growing your business. According to a survey of 30,000 shoppers by Bazaar Voice, 89% always or mostly consult ratings and reviews before making a purchase. The majority of your customers will be searching for social proof that your business is worthy of their custom. It doesn’t just apply to online businesses either, 85% of Bazaar Voice’s respondents consult online reviews on their phones whilst shopping in store!
Read More
How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… Hear us out on this one! It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways. If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand.
Read More
How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
Read More