14.12.2021

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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16.09.2021

Perfect PR in a storm – how to protect your business and people from a crisis

Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.

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17.08.2021

Mastering media interviews

For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.

Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.

In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.

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24.11.2020

PR’s role in the battle against fake news and how to maintain brand integrity

In this time of fake news and propaganda the question of ethical communication has never been more important.

As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation

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