Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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The good, The bad & the ugly: The best & worst PR campaigns of 2023
The year so far has been a mixed bag when it comes to PR campaigns. While there have been a few notable successes, many campaigns seemed to miss the mark, leaving a trail of negative reactions in their wake. Let's take a look at some of the best and worst PR campaigns of 2023 (so far).
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Perfect PR in a storm | How to protect your business and people from a crisis
Nobody likes to think about a crisis happening, but most business owners will know the importance of having a plan in place (just in-case). Yet the reality is that only one in four companies admit to having one!
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Top tips for managing a PR crisis
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.
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Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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PR’s role in the battle against fake news and how to maintain brand integrity
In this time of fake news and propaganda the question of ethical communication has never been more important.
As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation
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