Effective internal communications
14.11.2023

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

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17.08.2021

Mastering media interviews

For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.

Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.

In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.

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24.11.2020

PR’s role in the battle against fake news and how to maintain brand integrity

In this time of fake news and propaganda the question of ethical communication has never been more important.

As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation

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