ADPR’s step by step guide to media interviews
Interviews with press can be a highly effective way to get across your business’s message and are a core component of a well-rounded PR campaign. Read on for our advice on managing a media interview, covering everything from setting it up to wrapping it up with the journalist.
Read More
How to write a captivating news release
We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!
Read More
Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
Read More
How To Build Your Network Of Journalists
Building mutually beneficial relationships with the media is essential in media relations. The media and PR have a symbiotic relationship, we need each other to achieve our work goals!
Read More
Maximising external communications post-COVID-19
As you prepare for making the most of the impending post-COVID-19 recovery, you need to consider how to maximise value from your external communications activity. What you plan for today, will help you succeed in the future.
Read More
Successful media messages
As PR professionals, achieving a successful media message is the aim of the game! Yet sometimes, the message can be lost in translation and, as a result, never reach the pages of publications. A couple of weeks ago, ADPR’s newest team members, Poppy and Lili, took part in a Successful Media Messages webinar, hosted by the PRCA, to get some top tips.
Read More