Congratulations to all the 2018 Somerset Business Awards winners and finalists!
As proud sponsors of the Creative Marketing & PR Campaign of the Year Award, we would like to congratulate all of the winners and finalists from this year’s Somerset Business Awards.
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Toast success with ADPR’s definitive guide to Food and Drink PR
Food and drink. Whether it’s fuel to help get things done or you’re planning what’s for lunch whilst eating breakfast, the food and beverage sector is competitive. So, whether you are an artisan start up or an established FMCG brand, you’ll need to really know your target audience and what affects their purchasing decisions. Having an enticing food and drink PR strategy is part of making sure that your product is always first on their shopping list!
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8 PR ideas for promoting your upcoming event
Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.
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The rise of the micro-influencer for lifestyle brands
The rise of micro-influencers continues to change the way consumer brands are marketing their products and services. Whilst traditional media still plays a very important role, social and digital outlets are increasing day by day and have become just as valuable – if not more so – than our national daily newspapers or favourite consumer magazines.
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Somerset Business Awards hosts live panel to share top tips for entering
Earlier this month, Beki took part in a live panel, hosted by the Somerset Business Awards.
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Death of the news release?
The PR and media world is constantly debating whether the traditional news release is dead and questioning its value today, so we decided this important subject deserved a blog post of its own!
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