From insights to impact: Using GA4 to measure PR success
As PR professionals, having access to data to measure the impact of campaigns is critical. As the digital landscape continues to evolve and with Google’s recent move to Google Analytics 4, we take a look at what businesses need to know to successfully navigate the new world of GA4 and how to master analytics to maximise PR campaigns.
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The good, The bad & the ugly: The best & worst PR campaigns of 2023
The year so far has been a mixed bag when it comes to PR campaigns. While there have been a few notable successes, many campaigns seemed to miss the mark, leaving a trail of negative reactions in their wake. Let's take a look at some of the best and worst PR campaigns of 2023 (so far).
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Should my brand be on Threads? Pros and cons for business
The recent launch of Threads this month seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!
With so many people signing up, no doubt you’re wondering if it’s the right move for your brand to join the platform too. As with any business decision, there’s a long list of pros and cons to consider, so let’s take a look at some before you decide if Threads is worth your valuable time and energy.
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The AI edge: Four ways AI can elevate customer service
Having amazing customer service can be the difference between winning new customers and retaining existing ones, or face losing out to your competitors! However, it can be expensive and inefficient, with employees’ time spent dealing with menial and mundane tasks, keeping them from supporting those customers that really need help. Here’s where AI can step in and help improve customer service ...
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How AI is Reshaping the PR Landscape
As technology continues to evolve at an unprecedented pace, PR professionals find themselves at the forefront of a seismic shift, where AI-driven tools and algorithms are revolutionising the way communication strategies are crafted, executed, and measured. We're delving into the ways AI is reshaping PR, exploring the opportunities it presents, the challenges it poses, and the new frontiers it opens...
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Will AI replace marketing jobs?
Since ChatGPT launched in November 2022, AI has been dominating the news agenda. With the dramatic increase in the sophistication of generative AI tools, inevitably the question has been asked, will AI replace marketing jobs?
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