

In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
Read MoreBack in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
Read MoreEnvironmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
Read MoreWhat a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
Read MoreDid you know that more than 85% of PR and marketing agencies claim to be creative, innovative, client-focused, results orientated and fun to work with? All essential agency traits, but such generic messaging can make it difficult for marketing managers to narrow down a shortlist of agencies that are best placed to represent their brand.
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