The ADPR guide to successful news releases

A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.

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Ways to secure broadcast coverage

For any brand, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Print, online and social coverage are all excellent in their own ways and each requires an individual approach. Broadcast is often the toughest media nut to crack but it’s worth the hard work because its audience figures can dwarf print media. If you are interested in finding out more about how to secure broadcast coverage, listen to Episode 4 from Season 3 of our podcast, Revitalise & Grow. It features special guest, Emma Britton - a former BBC broadcast journalist - who spills the beans on all things broadcast!|

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The dos and don’ts of trade media relations

Business-to-business (B2B) or trade media relations is a specialised field that often lacks the level of attention and advice that business-to-consumer media relations receives. There are some extremely niche B2B magazine titles out there and while their agendas are undeniably very different to those of the national or consumer press, it’s important to recognise their significance. Securing coverage in your relevant trade media can be a fast-track to establishing your thought leadership programme. For more information on what exactly thought leadership is, check out this week's podcast.

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