Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
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25 years of ADPR and Helly Hansen
Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
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Greenwashing v Greenhushing
Environmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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Reflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
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The power of partnering with a niche agency
Did you know that more than 85% of PR and marketing agencies claim to be creative, innovative, client-focused, results orientated and fun to work with? All essential agency traits, but such generic messaging can make it difficult for marketing managers to narrow down a shortlist of agencies that are best placed to represent their brand.
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ACE your PR strategy: The key to powerful connections and measurable results
At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
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