

When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
Read MoreIt is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
Read MorePublic Relations (PR) has, at times, come under criticism for the value and credibility of its communication outputs. From widespread issues of ‘fake news’ in the media to one-off client overpromises – here we take a look at why it’s so important to act with integrity when working in PR.
Read MoreA media strategy is a plan for securing maximum media coverage. It enables you to think through the key sales and communications messages about your product, brand or service and identifies the specific target audiences you wish to reach.
Read MoreTaking part in a media interview is your chance to create an impression, add something new and memorable to the topic being discussed and position yourself as a thought leader to elevate your brand. But this is only possible with considered preparation. Read on for our guide on how to best prepare for any media interview ...
Read MoreMedia relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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