How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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Why honesty and integrity are essential in PR
Public Relations (PR) has, at times, come under criticism for the value and credibility of its communication outputs. From widespread issues of ‘fake news’ in the media to one-off client overpromises – here we take a look at why it’s so important to act with integrity when working in PR.
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How to prepare for a media interview
Taking part in a media interview is your chance to create an impression, add something new and memorable to the topic being discussed and position yourself as a thought leader to elevate your brand. But this is only possible with considered preparation. Read on for our guide on how to best prepare for any media interview ...
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ADPR’s Top 5 Tips for the Ultimate PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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How to use the OASIS planning model
The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.
We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns. Or, you can check out this episode of our Revitalise & Grow podcast where we talk through each of the steps of the OASIS planning model and how to put it in to practice.
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The dos and don’ts of trade media relations
Securing coverage in your relevant trade media can be a fast-track to establishing your thought leadership programme. For more information on what exactly thought leadership is, check out this episode of the Revitalise & Grow podcast.
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