The new office etiquette: Desk bombing – yay or nay?
Office culture has certainly changed since the 2020 pandemic pushed work forces to work remotely. Some have returned to the workplace as they were before, many have remained working remotely or moved to a hybrid arrangement. One thing is for sure, a multitude of new terms have appeared over the last few years to describe different employee behaviours!
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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Applying emotional intelligence to manage a media crisis
Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.
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What is brand trust and how can you build it?
Brand trust is fundamental to the success and longevity of your business – it helps you to win new customers and retain existing ones. It drives market share, profitability and builds your reputation. Read on for some actionable ways to start building brand trust today ...
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How to communicate sustainability and avoid greenwashing
Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing - read on for just what this means and how brands can steer clear of it.
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How to foster creativity in-house
One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
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