Will AI replace marketing jobs?
Since ChatGPT launched in November 2022, AI has been dominating the news agenda. With the dramatic increase in the sophistication of generative AI tools, inevitably the question has been asked, will AI replace marketing jobs?
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Launching a product on a shoe-string budget
Launching a product without a substantial budget can be a daunting experience, but it shouldn't be a factor stopping you from putting your product out in the world! Here's some cost-effective techniques with a proven track record of success ...
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How journalists are using social media
Mutually beneficial relationships between PR professionals and the media is a two-way street of understanding. Indicated by the 2023 Global State of the Media Report by Cision, the most vital component to maintain and build fruitful partnerships with journalists starts with knowing exactly what the journalist’s core priorities are. The report uncovers how vital it is for journalists, that communications professionals disseminate accurate, authentic and meaningful stories for targeted audiences.
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Saving your marketing budget during economic crisis: Strategies for efficiency and impact
During times of economic crisis, businesses often face the challenging task of cutting costs to navigate through uncertain times. Marketing budgets are commonly among the areas targeted for reductions. However, cutting back on marketing efforts entirely can be detrimental to the long-term success of a business.
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The new office etiquette: Desk bombing – yay or nay?
Office culture has certainly changed since the 2020 pandemic pushed work forces to work remotely. Some have returned to the workplace as they were before, many have remained working remotely or moved to a hybrid arrangement. One thing is for sure, a multitude of new terms have appeared over the last few years to describe different employee behaviours!
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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