The importance of having Mental Health First Aiders in the workplace
Every organisation has a legal obligation to provide adequate and appropriate equipment, facilities and personnel to ensure employees can receive immediate attention if they are physically injured or unwell at work, yet there is currently no legal requirement in place to have designated mental health first aiders in the workplace.
Read More
ADPR’s Top 5 Tips for the Ultimate PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
Read More
How to use the OASIS planning model
The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.
We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns. Or, you can check out this episode of our Revitalise & Grow podcast where we talk through each of the steps of the OASIS planning model and how to put it in to practice.
Read More
The dos and don’ts of trade media relations
Securing coverage in your relevant trade media can be a fast-track to establishing your thought leadership programme. For more information on what exactly thought leadership is, check out this episode of the Revitalise & Grow podcast.
Read More
How to use TikTok for business
TikTok has shot onto the social media scene and solidified its position in the last two years. The video and trends driven app has taken the world by storm, with a wide range of features letting users add their own personal touches to global trends. While it’s often seen as an app for GenZ, there are 1.2 billion monthly active users, spanning all demographics and communities.
Read More
An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
Read More