The best and worst PR campaigns of 2022
It has been an eventful twelve months in the PR world, which has seen some fabulous (and not quite so fabulous) PR campaigns! Here's a run-down on what we think have been some of the best and worst PR campaigns of 2022 ...
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The five stages of PR planning
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is yes, it is possible to measure the impact of PR.
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Can you prove communications’ impact on sales?
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.
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LinkedIn mistakes to avoid
We can all agree that social media has become an all-encompassing power in our daily routines. Not just used in our personal lives, social platforms have become a crucial and incredibly efficient tool for businesses to connect with their customers.
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Free actionable PR strategy and advice for your business – yes please!
Whether you have a communications strategy in place or you're at the very beginning of your journey, often all you need is a fresh pair of eyes, coupled with expert knowledge and support, to ensure your business is staying profitable, credible and fit for the future, and we're offering the Revitalise & Grow sessions to do just that!
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