Best campaigns of 2020
We all know it’s been a bit of a weird year (understatement of 2020?!), but one of the positives we’ve loved seeing is how creative some brands have become! Thinking outside of the box, planning and filming remotely, and making budgets work even harder than usual are just some of the ways we’ve adapted. In today’s blog, we take a look back over the last crazy year, and pick out some of our favourite campaigns…
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How to master creating your own video content
Video content is a great way to communicate with your audience in a personal and friendly manner, and it is particularly important now when it’s not possible to host face to face meetings. Whilst we love producing stunning, inspiring content for our clients, sometimes budgets and time (not to mention Covid-19 restrictions!) just won’t allow for third-party support. In these situations, it can be handy to be able to create your own video content, especially if you need to get important information to your employees.
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The ADPR guide to keeping life fun in Lockdown #2 …without a quiz in sight!
Hands up if the thought of another Zoom quiz fills you with dread! Don’t get me wrong, we had a lot of fun organising (and winning!) quizzes during Lockdown Part One, but for us the good old Friday night Zoom quiz has lost its novelty factor for now.
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Get actionable PR strategy in exchange for less than 30 minutes of your time – welcome to the launch of Revitalise & Grow (its free!)
And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.
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Love to work in communications? Maximise your prospects with ADPR’s free careers advice and support
Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.
Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.
Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.
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Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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