Can you put a price on PR success? How to measure the ROI of your PR campaign
How can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
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Integrating AI into your PR metrics and strategy
AI is a hot topic at the moment. So, having recently attended PR Week’s Measurement Conference in London, we thought we’d share some insights into the role AI currently plays when it comes to PR metrics and strategy, and what might be to come…
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Unlocking the power of coaching in business
In today’s fast paced world, the traditional culture of business has evolved, with a firm focus placed on the relationship between organisations and their employees. Good business leaders will know that creating a high-performance culture is key to their overall success and are striving to increase overall employee performance and engagement. One of the most effective ways to achieve this is by bringing coaching to the heart of their company’s culture.
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Why PR is perfect for limited budgets
Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!
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How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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From insights to impact: Using GA4 to measure PR success
As PR professionals, having access to data to measure the impact of campaigns is critical. As the digital landscape continues to evolve and with Google’s recent move to Google Analytics 4, we take a look at what businesses need to know to successfully navigate the new world of GA4 and how to master analytics to maximise PR campaigns.
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