Social media for B2B brands
For some B2B brands, social media can still be seen as a secondary thought. That said, those who do take time to implement a strong social media strategy, see the benefit of engaging with their customers via social media very quickly.
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Why Instagram Stories are great for appealing to your consumer audience
If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.
Ways to secure broadcast coverage
For any brand, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Print, online and social coverage are all excellent in their own ways and each requires an individual approach. Broadcast is often the toughest media nut to crack but it’s worth the hard work because its audience figures can dwarf print media. If you are interested in finding out more about how to secure broadcast coverage, listen to Episode 4 from Season 3 of our podcast, Revitalise & Grow. It features special guest, Emma Britton - a former BBC broadcast journalist - who spills the beans on all things broadcast!|
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How B-Roll can make or break broadcast
When watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
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Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Qualifications and courses for aspiring PR professionals
Qualifications are so important to develop the required skills and knowledge about the Public Relations (PR) industry. Although, prior to my PR role, I was far from aware of the options available in the industry! Having now achieved a PR qualification (a Distinction in the Higher Lever 4 PRCA PR Apprenticeship) and currently studying for another (PR & Communications Degree at Greenwich University) I want to share with you my personal suggestions and advice when it comes to the most prominent qualifications and courses to skyrocket your career in PR. For even more tips about starting a career in PR through an apprenticeship, check out our latest podcast, featuring special guest, Steph Umebuani - the PRCA’s Head of Apprenticeships.
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