TikTok has shot onto the social media scene and solidified its position in the last two years. The video and trends driven app has taken the world by storm, with a wide range of features letting users add their own personal touches to global trends. While it’s often seen as an app for GenZ, there are 1.2 billion monthly active users, spanning all demographics and communities.
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TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
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Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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I’m sure you’ve all used Pinterest to find inspiration and organise ideas for your interests and hobbies, but did you know that Pinterest can also be a key tool for achieving your marketing goals and making your business money?
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For some B2B brands, social media can still be seen as a secondary thought. That said, those who do take time to implement a strong social media strategy, see the benefit of engaging with their customers via social media very quickly.
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