How AI is Reshaping the PR Landscape
As technology continues to evolve at an unprecedented pace, PR professionals find themselves at the forefront of a seismic shift, where AI-driven tools and algorithms are revolutionising the way communication strategies are crafted, executed, and measured. We're delving into the ways AI is reshaping PR, exploring the opportunities it presents, the challenges it poses, and the new frontiers it opens...
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Will AI replace marketing jobs?
Since ChatGPT launched in November 2022, AI has been dominating the news agenda. With the dramatic increase in the sophistication of generative AI tools, inevitably the question has been asked, will AI replace marketing jobs?
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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Key findings from Cision’s 2023 Global State of the Media Comms Report
The 2023 Global Comms Report by media monitoring platform, Cision, surveyed 440 industry professionals across ten countries, taking a look at the biggest challenge and opportunities for communicators right now.
We explore the key findings from the report, offering a useful insight into the change and evolution of the communications industry over the past year.
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ADPR’s Top 5 Tips for the Ultimate PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
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