

Building trust and credibility with customers has never been more important. Consumers today are savvy. They have easy access to a host of review websites, and vast social media networks to help them seek instant validation from others before making the decision to purchase. For businesses looking to supercharge their marketing efforts, testimonials are the key to help establish trust and boost credibility.
Read MoreWhilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
Read MoreThe role for internal communications has shot up the corporate agenda since the rise of remote working. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
Read MoreFor many of us, it has become the norm to spend an element of the working week, working from home. It’s widely reported that there are many benefits to remote working, particularly around wellbeing and achieving the all-important ‘work life balance’.
But has working from home killed our creativity?
Read MoreHow can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
Read MoreAI is a hot topic at the moment. So, having recently attended PR Week’s Measurement Conference in London, we thought we’d share some insights into the role AI currently plays when it comes to PR metrics and strategy, and what might be to come…
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