The influencer marketing landscape in 2019
Influencer marketing is an industry expected to be worth between $5 billion and $10 billion by 2020. Increasing numbers of brands are investing in influencer marketing to increase brand awareness, reach new audiences and improve brand advocacy.
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Top 5 Xmas 2018 consumer PR campaigns
Christmas, the time of year for Buck’s Fizz at breakfast, exceptionally early starts for parents, and eating your body weight in chocolate. And the time for brands to get creative with festive campaigns. We’ve rounded up our favourites of the year so far.
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Using insights to revolutionise your social media accounts
From Facebook to Instagram, social media is now arguably the best place to advertise your company or brand, and with insights, you are given a wealth of opportunity to discover and analyse consumer behaviour in order to capitalise on the potential of these platforms.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
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Measuring the success of your social media activity
As we draw closer to the end of 2018, now is the perfect time to come up with some new business goals for 2019. And in today’s competitive digital marketplace, working on your social media activity has never been more important... Here are a few surefire ways to grow and measure your social media campaigns.
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November is Measurement Month!
The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result - it is notoriously difficult to “prove” its worth as part of the marketing mix.
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