The future of PR analytics
As we’ve talked about before, analytics and measurement of communications seems to be a perennially thorny topic, with industry professionals universally agreeing that better analysis of the contribution of communications to business is essential but with no consensus on how to actually achieve it.
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8 tips for a successful social media marketing strategy
Last week, Pippa and Libby set sail for Poole harbour to deliver a bespoke Social Media and Marketing course.The course was tailored specifically to meet the needs of marina managers and formed part of an Intermediate Marina Managers Course hosted by British Marine, in conjunction with the Global Marina Institute. The purpose of the session was to give the delegates an insight into how social media and marketing can benefit their business, and our top-tips for creating a successful strategy.
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7 travel trends to look for in 2019
Continuing with our PR tips for travel companies, here are 7 travel trends to look out for in 2019.
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The ADPR Adventurers’ Jurassic walking challenge!
We like to think of ourselves as an adventurous bunch, but in June we’re really pushing ourselves out of our comfort zone by taking on one of the UK’s toughest walks, the Jurassic Coast Challenge, in aid of MIND – the mental health charity.
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The influencer marketing landscape in 2019
Influencer marketing is an industry expected to be worth between $5 billion and $10 billion by 2020. Increasing numbers of brands are investing in influencer marketing to increase brand awareness, reach new audiences and improve brand advocacy.
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Top 5 Xmas 2018 consumer PR campaigns
Christmas, the time of year for Buck’s Fizz at breakfast, exceptionally early starts for parents, and eating your body weight in chocolate. And the time for brands to get creative with festive campaigns. We’ve rounded up our favourites of the year so far.
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